Case Study - Reach thousands with a single message
BulkSend is an SMS marketing platform that lets businesses send bulk messages, run targeted campaigns, manage contact lists, and track delivery in real time.
- Client
- BulkSend
- Year
- Service
- SaaS / Web Development
The Challenge
SMS remains the most reliable communication channel in Uganda — far more effective than email for reaching customers, especially outside Kampala. But sending bulk SMS was painful: expensive desktop software, manual contact uploads, and no way to track who actually received the message. BulkSend set out to change that with a modern, self-serve web platform.
The core challenges were telco gateway reliability (managing multiple provider connections with automatic failover) and throughput at scale (processing thousands of messages per minute during campaign sends).
What We Built
Users can import contacts via CSV, segment them into groups, and set up campaigns with scheduled sending and personalised message fields (e.g. "Dear {{name}}, your balance is..."). The platform integrates with multiple Ugandan telco gateways and automatically retries failed messages through a secondary provider.
A real-time dashboard shows delivery status as messages go out — sent, delivered, failed — and stores full campaign history for reporting. Billing is credit-based, with automatic low-credit alerts.
Messages sent daily
Delivery rate